The Newsec brand is much more than a logotype and other identity elements. It is also about how we want to be perceived by the world around us and how they experience what Newsec stands for. What is or is not 'good design' may very much be a matter of personal opinion. But in order to accomplish high brand recognition and a strong brand identity it is crucial that we aim for a consistent appearance in everything we do, regardless of country or service line.
The design manual outlines the fundamentals of our design principles. Only by working together are we able to protect our visual identity and build a strong brand.