Motion Graphics

In many ways our design manual as a whole is equally applicable to screen/motion media as it is to traditional print. However, when considering motion media (which could be any combination of video, animated film, animated gif or interface graphics) there are some specific guidelines to consider to reap the benefits of the medium. These are presented here. 

Motion graphics elements

Graphics & live footage >

Alignment & message > 

Shading, lighting & transparency >

Movement, timing & reveals >

Rendering & camera work >