All image communication for Newsec should be made in an authentic, recognizable and positive manner in which real people act in real-life situations. As a photographer, you should capture the situation and especially the interaction between people. Buildings, cities and means of transport should be portrayed in an recognizable way, without excessive angles or heavy image processing. The viewer should experience a warm, recognizable and positive feeling.
The images will be used both internally and externally, need to work online as well as in print and for several of Newsec’s stakeholders. Furthermore, it is important that they can convey a message on their own or in connection with copy. The images should also contain a diversity in terms of both models and ethnicity. The location may be a specific city or region, but the images should aim to be more general so that they can be used more widely in communication.