Case study


About the case

-Project started by analysing large portfolio of properties and dividing them into different sub-portfolios
-From several different sub-portfolios three portfolios were formed for sale
-Market rents for sale portfolios were formed
-Determination of the commercial lease terms were made to maximize sales price, without forgetting the long-term business objective of HOK-Elanto
- Investor profile and target sale price for each portfolio were formed
- Unique investment memorandum was made to each portfolio
- Each portfolio had own sale process due to different investment profiles and timing
- Personal marketing of portfolios was done to all potential investors
- Portfolios were also introduced to potential financiers to make financing negotiations fluent
- Active participation to sale and purchase negotiation
- Weekly report of process situation


-Two grocery portfolios were sold in estimated target time with good price and lease terms
-The third, restaurant portfolio sale process was a little delayed but after contacting 70+ investors Newsec found suitable investor and the last portfolio was sold

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