Newsec unveils a sharper and more relevant brand

Newsec renews itself to lead the way into the future and emphasize its focus on digitalization and innovation. With an updated brand, Newsec is taking another step on its exciting growth journey in Europe.


"Global developments, including accelerating digitalization, energy and environmental challenges and an increasing number of people living and working in cities, make the services we provide more relevant than ever. Being a leader in innovation and technical solutions has been key to Newsec for a long time. We are pleased to be a part of a driving development and taking the next step by giving the entire company greater clarity," says Patrik Attemark, CEO of Newsec.


Stronger common identity 

A lot has happened since Newsec was founded in 1994, and today the company is the largest player in the Nordics and Baltics. More than 2,400 employees in the four business areas Property Asset Management, Advisory, Investment Management and Energy Transition business will now work under a stronger common identity.  

Energy Transition is a new name for the business area formerly known as Infra, and reflects Newsec’s focus on the shift in the energy market and energy supply, where the company will take a key role in supporting the real estate industry, and beyond. 

"We are proud of our heritage, and at this point we look forward to our continued growth with the ambition to establish Newsec as a leading player in Europe. We bring with us the best of our history as we continue our journey with a sharper and more relevant brand and expression. Over the coming months, we will gradually take steps in a new direction for the Newsec brand," says Attemark. 

The brand name and the legal name for the group-level company will remain Newsec and Newsec AB respectively. 


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